Matthew Inman, creator of The Oatmeal, delivers a heartfelt and humorous keynote at SXSW 2013. Mathew delivered the last Keynote for SXSW Interactive this year following Elon Musk, Tina Roth Eisenberg, and Julie Uhrman.

From his success with his web comics, and delivery of his keynote. It is clear that Inman was someone who understands the core properties of good content. He emphasizes several times in his keynote to tell truths. His comics has such a strong appeal because it there are elements of truths delivered in comedic form.

In his keynote, Inman shares his personal experience on how to approach the creative process. According to him, inspiration can come from anywhere, so carry a notebook. He also covered topics such as crowdfunding, and using influence for good. By approaching the situation with a bit of humor, he was able to turn a lawsuit into a campaign raising $211,223.04 for charity. He also successfully raised money for a Tesla Museum using webcomics.

Matthew’s Keynote is as delightful as his comics. It’s witty, silly, filled with truths that speaks to our emotion, visually engaging, and delivered in bite-sized digestible form.  The only big irony is, Inman created the webcomics The Oatmeal, yet he doesn’t like oatmeal.

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