Every day it seems there is a new device, technology, or a way to do something. Artificial intelligence (AI) is a buzzword that we hear often. You’re probably already using AI in your daily lives, for example: Siri on your cell phone, Alexa for music, Google Assistant for organizing tasks. 

Google defines AI as a set of technologies that enable computers to perform a variety of advanced functions, including the ability to see, understand and translate spoken and written language, analyze data, make recommendations, and more. 

You may be thinking, sure, AI can help with daily tasks, but how can it help SMB (small and midsize businesses)? 

Incorporating AI tools into your business operations can help free up your time to focus on strategic and creative business goals such as growing, hiring, and improving the customer experience. 

ChatGPT Search 

Last week, OpenAI unveiled ChatGPT’s Search. As the latest OpenAI feature to be introduced, it allows seamless use of ChatGPT as an alternative to your default internet browser. OpenAI includes a Chrome plug-in, to help get you setup and started on your search.

Because Search is built into the ChatGPT interface, it could limit the need to open an additional browser. This simplifies the request for information, streamlining results in less time.

Comparison: ChatGPT vs Chrome

We compared ChatGPT with Chrome for the following question:

How to leverage artificial intelligence for SMB?

While ChatGPT can do a more interactive search than Chrome, we don’t see Chrome going away in the near term, as it provides real-time data and additional formats beyond text and web links. We recommend using ChatGPT first, and if you cannot drill down to the answer you need, then utilize Chrome. If in doubt, use both tools and compare the results. 

ChatGPT

We then asked ChatGPT: 

How can I improve my company’s customer experience? 

It provides a bulleted list of top 10 ways to improve the customer’s experience. From this list you could prioritize what makes sense for your business and implement 2-3 of the goals into your next business cycle. 

We can drill down further by asking ChatGPT Search more questions. You can enter follow-up statements, such as:

1. My company sells cell phones.
2. My company wants to operate without meetings.
3. My company wants to hire how do i write a job description and then hire good talent?

Drilling down into the 3rd question, ChatGPT Search provides a detailed list with the following key points: writing a job description, attracting good talent. If this goal becomes a company priority, you could take the recommendations from ChatGPT and discuss with HR for hiring new employees. 

Conclusion

ChatGPT Search, like other technologies, and AIs out there, is a good tool to have in your digital toolbox. It can help simplify routine tasks, as well as provide you with specific answers to questions on your business and free up time for your SMB business to grow.