SEJ Summit 2016 Recap: Mobile, SEO and Paid Search

Last week in the beautiful city of Santa Monica, CircleClick CEO Anne A. Ward was a keynote speaker at the prestigious Search Engine Journal Summit. Additional keynotes included Maile Ohye and John Brown of Google, Jeff Preston of Disney, and Larry Kim, founder of Wordstream. The SEJ Summit is a unique conference experience tailored for […]

Millennials: Not as Fickle or Anti-Establishment as You Think

J.D. Power just released its Millennials Insight Report*, which provides a 360-degree perspective on what people get right – and more frequently wrong – when considering the preferences of this group. The full report contains a wide range of data points and analyses that capture Millennials’ Voice of the Customer experience, covering such business segments […]

In Pursuit of the Future, Now!

Hello! Thanks for tuning into my two-parter blog about our robot chasing ways at SXSW 2016. Let’s just say some bots were slightly more inspirational than others…   As an IBM Futurist I was invited to get a private guided robot tour with gracious and wonderful robot hostesses at the Cognitive House. They helped me navigate the exciting  robo-revelations […]

Why I am Chasing Robots at #SXSW

This year at SXSW I am chasing robots, not waterfalls. My dream for Interactive is to hang out with as many robots as humanly possible. I also want to see who will be pushing the bounds of AR and VR. Why Anne, why don’t you fear robots or the future of AI? Because a wise woman once taught me fear […]

5 Heartwarming Valentine’s Day Marketing Campaigns

Valentine’s Day is right around the corner, and Hallmark isn’t the only company cashing in on the holiday. In fact, the usual Valentine’s Day staples set the average person back an average of a whopping $512.03, according to Bankrate’s research after putting together its first “Be My Valentine Index.” Wondering how it’s possible to spend this much? The […]

3 Unexpected ways to use G+

Let’s start off with the standard disclaimers, G+ is not for everyone. G+ is debatably not meant for living, breathing humans. I mean look at this fun interface!  Collections, what’s that about? A new feature nobody wanted or needed. Let the fun begin… It’s hotly debated amongst SEOs if social matters for search. Google has […]

What It Means to Be a Futurist

Long before the glitz and glamour of becoming an IBM Futurist earlier this year, I actually gave myself the title of Futurist (2011). We’re long obsessed with our titles in Silicon Valley. Without the background in math I knew that data scientist or analyst didn’t fit me. Ninja, Rock Star, Growth hacker, meh… Not into those! While […]

Mark Parker Awarded Brand Innovator of the Year from WSJ. Magazine

WSJ. Magazine hosted its fifth annual Innovator Awards at the Museum of Modern Art in New York City earlier this month. Seven trailblazing talents, all of whom are featured in the magazine’s November issue, were honored amongst more than 200 guests for their groundbreaking accomplishments in their respective disciplines. Mark Parker, CEO and president of Nike, was […]

From TED to IBM Insight: A Futurist’s Musings

TED is known best for innovation. Some have called it the un-conference. I went to the #TEDatIBM event last week feeling slightly skeptical. Pessimism isn’t my bag, truly. When it comes to conferences, expectations and the actual experience rarely match up. In this case I can admit that my skepticism was ill founded. The TED experience overall feels […]