After so long without posting anything I feel like a long time listener, first time caller to my own blog! Well not literally, but I think you get my point. Blogging regularly is a commitment that many people simply do not have the time to do it. I say blog early and often. Here is […]
I just found out about Steve Jobs. Wow. We lost one of the biggest stars of the tech world today. I have had the good fortune of working for Apple, twice. Both of my tours there were amazing. Never before in my life had I been able to access every bit of knowledge I could […]
Whether we like it or not, Facebook is a force for marketers to reckon with. In my experience there has been no benefit to advertising a small, medium or even enterprise level company on Facebook. I have seen far greater returns with LinkedIn advertising. If you are OK with Facebook as a branding exercise rather […]
They call them the terrible twos, does that apply to start-ups? Hope not… Last year we threw an awesome shindig in New York to celebrate our first year as well as the launch of our first web-based application. This year we totally meant to do something, but we were just too busy! Our new app […]
Nobody is happier than me to see a little competition in the social media space! In a short amount of time Google+ has more than 10 million new users. Some speculate there will be 20 million Google+ users by this weekend. Some people seem to think that there could be a mass exodus from Facebook […]
Years ago I remember excitedly starting a MySpace page. I was no stranger to online communities, back in high school I would get on bulletin boards with my Dad’s 28.8 cardinal modem, then AOL chat rooms, etc. MySpace felt like gratification, because finally there was a cool place for me to interact with friends who […]
When I say website sales I do not mean e-commerce. I am not excluding e-commerce, but for purposes of this post ‘selling through a corporate website’ means that said website generates sales leads. A good corporate website is an extension of a storefront, it can and should generate leads.
Having just attended the TechCrunch Disrupt Conference in New York I have some thoughts to share. There were way more good things than bad at TC Disrupt NYC. I go to dozens of conferences every year, but this one was significantly more substantive than SXSW, SES and Ad:tech combined. I will start with the positives.
I keep reading about “social search.” Major search engines are beginning to use social media to determine relevancy for users. This means that your personal network of people could potentially influence your future search results. Bing is making an audacious move with even more “likes” being added to search results pages. The “likes” involved in […]
Some of these tools are more for business and some are for pleasure. The common thread is that I think they are fun and free, how many things in life are truly both?! 1. Klout. Many think that gauging reputation online is just witch craft. Maybe it is hocus pocus to think that we can […]