Google plus vs Facebook: A Social Media Showdown!

Nobody is happier than me to see a little competition in the social media space! In a short amount of time Google+ has more than 10 million new users. Some speculate there will be 20 million Google+ users by this weekend. Some people seem to think that there could be a mass exodus from Facebook […]

MySpace sells out

Why MySpace failed and what we can learn from it.

Years ago I remember excitedly starting a MySpace page. I was no stranger to online communities, back in high school I would get on bulletin boards with my Dad’s 28.8 cardinal modem, then AOL chat rooms, etc. MySpace felt like gratification, because finally there was a cool place for me to interact with friends who […]

3 Easy Tips For Better Website Sales

When I say website sales I do not mean e-commerce. I am not excluding e-commerce, but for purposes of this post ‘selling through a corporate website’ means that said website generates sales leads. A good corporate website is an extension of a storefront, it can and should generate leads.

Getaround takes the win

Cheers and Jeers for TechCrunch Disrupt NYC

Having just attended the TechCrunch Disrupt Conference in New York I have some thoughts to share. There were way more good things than bad at TC Disrupt NYC. I go to dozens of conferences every year, but this one was significantly more substantive than SXSW, SES and Ad:tech combined. I will start with the positives.

link to like farms

Hey, Keep your Hands Off my Search. Why “Social Search” is Bad for SEO.

I keep reading about “social search.” Major search engines are beginning to use social media to determine relevancy for users. This means that your personal network of people could potentially influence your future search results. Bing is making an audacious move with even more “likes” being added to search results pages. The “likes” involved in […]

My Favorite 5 Free Web Tools

Some of these tools are more for business and some are for pleasure. The common thread is that I think they are fun and free, how many things in life are truly both?! 1. Klout. Many think that gauging reputation online is just witch craft. Maybe it is hocus pocus to think that we can […]

Intent Generation vs. Intent Harvesting for SEM

Recently I attended the Web 2.0 conference in San Francisco. To my surprise the conference was actually interesting! We typically attend Ad:tech, SES, etc. to scout what’s going on within the web marketing industry. Many shows are pointless, with vendors boasting about their new product or service. The breakout session I attended shed some light […]

E-books vs. print

Traditional Publishing is Dead Baby, Dead (just like Zed)

I don’t think it’s exactly an earth shattering statement to most people: traditional publishing is dead. With the iPad and Kindle, the need for print is less and less. The devices we choose to read on are only part of why publishing is dead. The bigger reason is that content is now a buyer’s market. […]

3 Tips: How To Keep Social Networking From Getting Weird

We’ve all done it. You ask someone to a social gathering and they don’t respond, yet you SEE them all a flutter on Twitter, Facebook, etc. Eventually they write apologies, but deep down you are thinking “yeah right.” With the dozens of channels for communication it is easy to feel rejection. How do you not […]

Content should be free

Google Changes Algorithm to Penalize Content Farms

Recently Google went and switched things up on us. Awesome news! Change is the only constant on the web (and maybe in life too). Without change we start to take things for granted. By making a change to the algorithm, Google is trying to make search results more relevant to users. How is getting better […]