Some of these tools are more for business and some are for pleasure. The common thread is that I think they are fun and free, how many things in life are truly both?! 1. Klout. Many think that gauging reputation online is just witch craft. Maybe it is hocus pocus to think that we can […]
Recently I attended the Web 2.0 conference in San Francisco. To my surprise the conference was actually interesting! We typically attend Ad:tech, SES, etc. to scout what’s going on within the web marketing industry. Many shows are pointless, with vendors boasting about their new product or service. The breakout session I attended shed some light […]
I don’t think it’s exactly an earth shattering statement to most people: traditional publishing is dead. With the iPad and Kindle, the need for print is less and less. The devices we choose to read on are only part of why publishing is dead. The bigger reason is that content is now a buyer’s market. […]
We’ve all done it. You ask someone to a social gathering and they don’t respond, yet you SEE them all a flutter on Twitter, Facebook, etc. Eventually they write apologies, but deep down you are thinking “yeah right.” With the dozens of channels for communication it is easy to feel rejection. How do you not […]
Recently Google went and switched things up on us. Awesome news! Change is the only constant on the web (and maybe in life too). Without change we start to take things for granted. By making a change to the algorithm, Google is trying to make search results more relevant to users. How is getting better […]
This week I took the leap from Blackberry to iPhone. My friends congratulated me on Facebook for making the change. Someone went so far as to comment, “it’s cool that you have a smartphone now.” While the Blackberry is not the hippest thing, surely it is considered a smartphone?
Recently I have been hearing folks bashing Apple for being a mega huge industry giant. People are concerned about legacy since Steve Jobs has taken a medical leave. Also I have noticed the millenial crowd views Apple as another faceless corporation, a la Microsoft. Saying there is no difference between Microsoft and Apple pains me!
A new year and a new decade are now upon us. Yes! Everyone loves new beginnings. Even though January 1st is just another day, it carries with it a special type of symbolism. During the holidays I watched more television than I typically do. What really stuck out to me was the constant mentions of […]
Soon Thanksgiving will be upon us! I have a lot of love for Thanksgiving, it is a holiday where all we really do is: stop to appreciate what we have, eat with pure gluttony and just relax. There are no gifts or merchandise to purchase. Although the retailers of the world have started stuffing the […]
We all want to believe we can get something for nothing (or close to nothing). It is reasonable to expect value when marketing online. Recently I have seen people believe they are getting a steal with their paid search traffic buys or link building buys. Paid search falls under search engine marketing (SEM) and link […]