It seems you can’t go anywhere on the web these days without running into a conversation about ChatGPT and AI in general. The future of content seems certain to involve artificial intelligence at least to some degree, but what role it will play remains to be seen. Let’s use this post to take a look […]
Threads: Meta’s Twitter Competitor and Its Impact on Businesses and Freelancers Our digital world is buzzing with excitement as Threads, the brainchild of Meta (formerly Facebook), enters the social media arena. This revolutionary platform is already making waves, garnering a staggering 10 million downloads within just 7 hours of its launch. But what sets Threads […]
A New and Dedicated Metric: Google Rolls Out INP to Core Web Vitals User experience and web development continue to evolve, and Google is working to help site owners and developers boost performance standards and usability across web pages. One of Google’s recent initiatives is to introduce INP, or Interaction to Next Paint, a dedicated […]
Artificial intelligence feels omnipresent lately. It seems that you can’t read a news story or look at an industry report without some mention of what AI is going to mean for the future, from automation to extinction! While some of those predictions will likely come true – so many more will fall flat – it […]
An Increased Need for Security Technology needs to make our lives easier and enable us as humans to live extraordinary lives we couldn’t otherwise. To some extent that’s true. Have you bought a map or printed one in the last 5 years? OR Have you had to rewind a tape before driving to return it […]
Make Your Time Worthwhile Video creators are meticulous. They are extremely detail-oriented, trying to get all the right shots, angles and edits to keep their viewers engaged, entertained and informed. But, all of that effort is for nothing if no one can actually find the videos. For a video to truly be successful, it has […]
Working with influencers to promote your brand is a powerful opportunity to earn trust among members of your target audience. If you can find influencers with the right audience size and relevance to your market, the partnership that follows could lead to excellent results for all involved. As a matter of fact, influencer marketing is […]
It’s never been so easy, we’ve seen it all before: Scroll through content on Instagram, TikTok, or Youtube, and a person pops up to talk about their favorite product at the moment. It might be the most delicious salsa from the grocery store, an eyeshadow palette, or a clothing line that hasn’t been made available […]
To say Google is the dominant player in the web search space would be a bit of an understatement. For most people, searching the web is synonymous with “Googling” something – they are one and the same. The massive brand has held this position online for some time, and the idea of anyone competing with […]
Everyone in the business of owning or running websites knows (and dreads) that the migration to Google Analytics 4 is close at hand. While this big change has been looming for a while, there is now a hard date of July 1st, 2023 when Universal Analytics will stop processing hits. So, all organizations will need […]