We all want to believe we can get something for nothing (or close to nothing). It is reasonable to expect value when marketing online. Recently I have seen people believe they are getting a steal with their paid search traffic buys or link building buys. Paid search falls under search engine marketing (SEM) and link […]
Recently Google has announced that they will be offering a link shortening service, open to the general public. Last year a new service named bit.ly entered the link shortening scene. With the advent of social media services for mobile, the demand for shorter urls has increased (and will continue to do so). Nobody wants to […]
I just watched The Social Network last night. Wow. The geeks can win! The mainstream world really cares about us now, sorta. I doubt this review will be a spoiler to anyone who wants to watch the movie regardless. Here is my official disclaimer: I take no responsibility for anyone’s movie-going enjoyment or lack thereof […]
I realize that sounds almost racy… Go on and google yourself. Reputations matter online and it is a trend that I expect will only increase over time. If you don’t think it matters that much, guess again. If your name is Joe Smith then you are probably right. However, if Joe Smith’s online moniker is […]
We’ve all read it and seen it before. “Our new app is going to be everything to you, it is the NEW solution to every business pain!” They never tell you that the solution will try to do everything you need, but it will only do it sort of well. Conglomeration of services = the […]
Some people say that the only constant thing in life is change… We agree. That’s why we are constantly trying to keep things fresh and new at CircleClick. This past week we proudly opened a new downtown location. This is exciting for a variety of reasons, mainly that we are more accessible to our existing […]
Recently a fledgling competitor decided to quote us in one of their blog posts. Awesome. I love that they credited us and that they agree. What I find confusing is that they seemed to have missed the fact we have a competing product – which is BETTER! Maybe I have drank a good deal of […]
Landing pages and corporate websites are typically two different animals. I think the best landing pages effectively address the topic mentioned in the corresponding PPC ad the user clicked on to get there. Many people have asked me how to use a landing page with a website that already exists. My answer is – do […]
Recently CircleClick threw a little shindig in NYC. We wanted to commemorate CircleClick’s first birthday as well as the launch of our new software. A few folks dropped by and a good time was had by all. In my opinion, the crowd was totally A-list. Not to get all name droppy on ya, but there […]
Wikipedia says that landing pages are directional or transactional. Not sure that I agree with that. Not picking a fight, but I am just sayin’ there is one direction my best landing pages go toward —> transaction.