Google has ended its plans to replace third-party cookies with FloC (Federated Learning of Cohorts), instead proposing a new system for interest-based advertising, Topics. FloC was introduced in August 2019 as part of Google’s original plan to eliminate third-party cookies from its Chrome browser in favor of improved user privacy. Instead of tracking individual users, […]
You don’t have to supply all of your real identity information to every website, service, or app that asks for it. If your gut reaction to my previous sentence is “but hey, that violates the terms of service,” then stop reading now and go color inside the lines. The internet can be a scary place, […]
The only constant in search engine optimization is change. If you are still using the same SEO playbook from five years ago – or even one year ago – you may be missing out on important opportunities. With that in mind, we’d like to dive right into some of the top SEO trends to watch […]
You may have heard by now that TikTok has officially surpassed YouTube in user time spent per month. TikTok’s fun effects and approachable content have users hooked, often spending hours scrolling through the app. Where the people are is where you want your brand to be. So if you have been hesitant to join TikTok […]
For the better part of a decade, brands have partnered with social media influencers to reach their target audiences at increasing rates. In the last three years, the influencer marketing market size has grown from $6.5 billion in 2019 to $13.8 billion in 2021. Brands have found that endorsements and product mentions from influencers help […]
Forbes recently hosted a virtual event that we were excited to attend, A Toast to Equity: Reviewing Our Progress and Recommitting to a Fairer Future. As an agency, we believe in equal opportunity for all, so we were eager to hear what progress has been made, and the challenges that still need to be addressed. […]
Short-form video continues to gain popularity, providing big opportunities for brands. TikTok’s fun effects like music, stickers and animation have users hooked, eclipsing apps that once reigned supreme in video content. Short-form video is here to stay, and brands should consider how it might fit in their marketing strategy to drive results. So what is […]
So you’ve probably seen the headlines- here’s the low down of what’s behind Google’s infamous attempt to rid the world of third-party cookies, i.e. FloC. What is FloC? Google’s FloC (Federated Learning of Cohorts) has been a hot topic since the company announced its introduction earlier this year. Initially, Google planned to roll out FloC […]
The Core Web Vitals initiative introduced by Google previously shook up the SEO landscape and had developers and site owners alike clamoring for answers. When would Web Vitals start to influence the organic search rankings, and what factors would play a role in evaluating the performance of each site on these new metrics? We now […]
People across the globe are spending an unprecedented amount of time in their homes, so it makes sense to want to improve your surroundings. Some folks are going all extreme Kondo with daily challenges while others, like myself, are dipping their toes with a little light home improvement. Recently we decided to do some small […]