Should you receive credit via a do-follow link when another site quotes you or uses your content? In an ideal world, sure. But you’re not entitled to a link, according to Google. Roger Montti recently delved into this issue in his article about a Twitter conversation between Rand Fishkin, Google’s Danny Sullivan, and others in […]
As much as influencer marketing seems like old hat nowadays, the industry shows no signs of slowing down. A recent Business Insider study revealed that influencer marketing ad spend is set to reach between $5 billion and $10 billion in 2022. Assuming it hits the midpoint of $7.5 billion, the five-year compound annual growth rate […]
The amount of data in the world today is a staggering 33 zettabytes as of 2018. According to IDC, that number will grow to 175 zettabytes by 2025 – an increase of 61 percent! With these enormous quantities of data at our fingertips, analytics will inevitably take on an increasingly significant role in the years […]
When you’re known as “the Mother of Startups” in Silicon Valley and you literally wrote the O’Reilly book on SEO, everyone wants to know your tips for success. While others like to keep the awesome sauce a secret, our CEO Anne Ahola Ward takes to media outlets to share how you can boost your online […]
What are you doing to protect yourself online? This past year, we’ve witnessed a burgeoning interest in data security and privacy as major social networks like Facebook, Twitter, and Google+ have mishandled users’ personal information and huge data breaches have happened again and again. But there are ways you can take back control of your […]
2018 has been a whirlwind year of conferences and TV appearances for our CEO Anne A. Ward. From social media tactics to monetize your channels to the future of blockchain, Anne has been making waves in Silicon Valley and beyond as the go-to guru for marketing and communication of innovative technology. As we roll into […]
Every year I close it out by taking stock of what’s happened but also looking towards the next year. Will it be cool? Will it be weird? It seems like the time of year to start talking about what 2019 will hold for us. Please enjoy my predictions. Brands will continue to polarize As the […]
Dear friends, clients, countrymen/women, hello! October was quite a busy month for me with not one, but TWO TV appearances. It’s very important to me to keep helping spread information to the rest of the world about what happens here in Silicon Valley. I was excited to do my largest appearance yet (viewing area 2M+) […]
Once you have begun your journey of monetizing your social media, there is more work ahead to gain the best presence online. Upcoming trends are often rearing their heads, so making sure you’re in touch with what is trending is also key. To enhance your social monetization, here are some key points to learn from, […]
Advertising can be quite expensive for businesses that are just starting out. With social media as the heart of communication today, startups have the opportunity to break the ice, building brand awareness, and a connection with their consumers. The Hardest part is figuring out how to start if you don’t have any experience. So how do […]