If you’re a new business owner or simply don’t have much advertising experience, managing a social media presence can be a daunting task. Luckily, on September 10th, CircleClick Media CEO Anne A. Ward will appear on Global News – Toronto to speak about how to monetize social media for your business

 

At over 3 billion accounts globally, it requires a strong set of insights and practices to use social media platforms to their greatest effect. From building brand awareness to driving traffic to your website, businesses can benefit from knowing the best strategies for increasing revenues without breaking the bank.

 

Direct engagement

For direct marketing, Ward suggests investing in advertising across major social media platforms. This allows businesses to target their customers in real time, which in turn inspires direct engagement. “Run some limited advertising on Facebook or Twitter and basically grow your following, and then get traffic to your website,” she says. To sweeten the pot, businesses should “have an offer deal set up on your website for [users] to respond to.”

There are also a number of tools that can help manage contests, sweepstakes, and other attractive events—Ward recommends Gleam, which specializes in promoting brands on major social media by scaling up influencer programs.

 

Indirect exposure

Indirect marketing can help increase your customer base as well. For social media, this includes news articles, online customer reviews, and even word-of-mouth.

“You can start for as little as five to ten bucks boosting a post,” Ward says, “and make sure it’s targeted to the right people.” Knowing their audience helps businesses cultivate a loyal customer base, which pays off over time. Many platforms even allow you to geo-track customers and send out special offers to reward their loyalty.

A good social media campaign is one of the best ways to tap into new resources. With careful planning of content across channels, businesses can build their brands more effectively than they had imagined.

About CircleClick Media

CircleClick is a digital marketing firm established in 2009 with a core emphasis on SEO. The company specializes in helping clients boost their sales through establishing and maintaining online presences to generate more sales leads. Its team of experts has been in the web industry since the 1990’s, bringing unparalleled expertise to clients to design and build the strongest digital presence possible, and attract customers through incredible content, smart advertising and integrated campaigns.